EXPERIMENTATION · BEHAVIORAL & OPERATIONAL ANALYTICS · DECISION SYSTEMS
I help teams turn behavioral, commercial, and operational data into decision systems by separating meaningful signal from noise before it becomes an expensive product, growth, or operating decision.
UW Foster MSBA · 3+ years analytics experience · MIT Sloan SSAC Runner-Up · Seattle
I specialize in separating meaningful signal from persuasive noise before a team makes a product, growth, commercial, or operating decision.
My work spans B2B customer lifecycle analysis, marketplace and operations analytics, experimentation, and KPI systems. I have analyzed randomized experiments at a 576K-user scale, built risk and prioritization frameworks across customer and project portfolios, and reduced recurring decision latency from 48 to 15 hours by automating analytical reporting.
I am most effective when the problem is ambiguous: a team has many possible signals, limited capacity, and an important choice to make. I define the outcome, examine plausible drivers, quantify uncertainty, and translate the analysis into a practical system, a score, a segment, an experiment readout, a KPI layer, or a prioritization rule that teams can use repeatedly.
Experience
Current
May 2024 — Present
Business Data Analyst
Re-Systems Group Americas · Coon Rapids, MN
Diagnosed bottlenecks across 150+ projects, separating approval, handoff, and execution delays; average completion time subsequently fell by 22%, from 45 to 35 days.
Mapped variation across 28 project-health KPIs covering $3.45M in active work, reducing weekly review preparation by 90%, from about 40 to 4 hours.
Assessed 55+ opportunities on margin, strategic fit, value, and execution risk, increasing the share of qualified opportunities pursued by 18 percentage points.
Built KPI SystemsAutomated ETLMillions of RecordsExecutive Decision Support
Apr 2023 — May 2024
Business Solutions Analyst
PC Connection, Inc. · Minneapolis, MN
• Segmented customers on RFM plus category breadth and open-order issues, identifying accounts deviating from expected reorder patterns and raising at-risk accounts flagged from 20 to 32 (+60%).
Identified user lifecycle cohorts and high-response segments by running clustering analysis across 125K+ B2B accounts, informing a redesign projected to create $672K in revenue opportunity and reduce travel costs by 28%.
Automated 47+ recurring reports across 3M+ monthly transactions, reducing reporting latency from 48 to 15 hours (a 69% reduction).
• Diagnosed hard-to-cover patterns across 100K+ FTL loads using 6 drivers, improving root-cause classification accuracy by 43% across sourcing, pricing and service-design issues.
• Benchmarked 200+ FTL carriers on 5 service and reliability measures, with Carrier Index as a separate compliance gate, cutting recurring evaluation time by 50%, from roughly 10 to 5 business days.
A/B Test Design & Cohort Segmentation (576K-User Campaign)
Academic Project
Designed and analyzed a randomized controlled experiment across 576K users. Power calculations, balance checks, post-hoc segmentation for ITT and ATT effects. Detected heterogeneous treatment effects — inactive users showed 2.2% lift, non-American users 3.67%, while active/domestic users showed no effect.
PythonSciPystatsmodels
Geo-Experiment & Causal Lift Measurement
Academic Project
Analyzed a randomized geo-experiment across 200 U.S. markets applying DiD with DMA and time fixed effects to isolate causal advertising lift vs. naive last-click attribution.
PythonstatsmodelspandasDiD
Football Transfer Intelligence Platform
Deploying Soon
End-to-end ML system for football transfer market analysis: web scraping → S3 → Airflow → Databricks → MLflow → Kafka → Streamlit/Tableau.
Stock portfolio monitoring agent with automated alerts, technical indicators, and a self-serve Streamlit dashboard.
PythonDuckDBStreamlityfinancepandas-taClaude API
Voir Dire — Agentic Job Scoring Pipeline
Deploying Soon
A personal agent-based decision-support system (Claude API + MCP stack) that scores and triages roles against a scraped JD corpus before I touch an application.